Travel Marketing Tips to Boost Your Results

While travel marketing plays a vital role in today's business success, it is equally important to stay up to date with the latest travel marketing tactics and to create a varied business model.

Online travel marketing helps businesses in the travel industry in many ways. Major benefits include increased customer engagement, exposure to search engine results, real-time data optimization, and personalized experience.

Trawex team of digital marketing experts equips advertising partners with everything they need to connect, engage, and convert travelers worldwide. With the help of multi-channel strategy.

We have classified all travel marketing tips into social media, video content, and ad campaigns. This will help you set up a multi-channel technique.

Video marketing is a powerful strategy that has the potential to help you increase the productivity and efficiency of your travel business. An impactful video on your website is a great way to improve online engagement of leads or potential customers.

No wonder video marketing has taken the Internet by storm.  This effective tool is so versatile that you can use it to promote travel's services and engage customers.

So if you're a small or medium-sized travel agency or hotel, you can show videos depicting the history of your hotel and any interesting facts about it, along with what your hotel brand stands for, that will help you boost brand visibility.

A List Powerful Examples of Travel Brands Using Video Marketing

1. United Airlines and the Virtual Tour

One of the most successful examples of a brand using video marketing to attract more customers is United Airlines, which recently filmed a 360-degree virtual tour of their newly revamped international business class accommodation.  What makes this so remarkable is that a simple spec sheet would have been appropriate for the latest U.S. "Polaris" aircraft.

2.  Expedia’s Travel Guides

Another great strength of OTT content is how "evergreen" videos become when you approach filming them properly. Take , for example, Expedia. They know you might not actually have a book trip to Australia right now, but one day you might.  If you just want to get a sense of what our friends have in store for you, you can turn to Expedia 's 360-degree travel guides that bring you close and personal with amazing landscapes, amazing oceans and a fine, old-fashioned narrative that will make you look for airfares and hotel accommodation before you know it.

3.  Lonely Planet’s Purely Visual Approach

Lonely Planet released a series of YouTube videos, each dedicated to a specific venue, but they take a strictly visual approach and champion the natural beauty of the locals.  You’re not going to find an omnipresent narrative in videos like the one linked below, but you're going to get a sense of how interesting a specific area is – and why you're certainly going to want to make it a priority to explore.

4. Soho House

Last but not least, we've Soho House, a hospitality brand that's recently taken to Instagram to show off exactly what makes this private members' club for film, media and creative professionals so appealing and worthy of your time.

Today, everything is a brand. Develop problem solving content, produce travel tips, good itineraries and your audience will enjoy sharing the content with their social networks. Use blogging techniques to market content, and promote your travel guides and products.

Content is the fuel you need to run your marketing campaigns. Good content is essential to promoting businesses online. Creating high-quality content will improve your chances of staying ahead of the curve. 

When crafting content for different platforms, focus on delivering value in the form of real-time solutions. To perform well within search engines, optimize your content with targeted keywords without making your content spammy or robotic. 

Optimizing your content will ensure your website becomes one of the first search results on Google and beyond. Increase the number of visitors who see your products and services and may become real customers afterward.

A List Proven Examples of Travel Brands Using Content Marketing Successfully 

#1 TripAdvisor

TripAdvisor is a giant travel company with more than 300 million unique visitors per month. TripAdvisor initially employed content curators to create content for the website, but eventually found that user-generated feedback attracted more traffic.

The site has promoted user content and has since been known to deliver valuable updates to real travelers. In fact user generated content is the main contributor in the site’s rise to number on travel accommodation site.

TripAdvisor has shown that user generated content can be a solid content strategy. It is not only a reputable form of content, but also self-sustaining, requiring minimal work from TripAdvisor.

#2 Trivago

Here is another example of a company who has invested in a long form regular content in the travel industry. Trivago has a digital magazine called ChekIn.

An interesting point to note in CheckIn is that Trivago is extremely cautious about promoting itself in unrelated articles. The magazine is genuinely helpful mix of articles and videos that are meant to inspire and inform travelers.

#3 Tenon Tours

Tenon Tours has successfully introduced an inbound marketing funnel to improve their sales. They also focused on turning visitors to leads and leads to consumer by advance inbound marketing concepts.

The cornerstone of every inbound marketing is, of course, great content. To this end, Tenon re-purposed their best-performing content in the form of a guidebook and used it as a lead magnet to compile a list. They were able to increase their conversion rate by 34 % after nurturing leads via the email channel.

# 4 Four Seasons 

The relentlessly competitive travel industry keeps all players on their fingertips. The Canadian Four Seasons Hospitality Giant is known for its popular content marketing campaign for travel accommodation.

The hotel chain has taken on the role of travel content media house by delivering up to 3400 content per week across 400 distribution channels.

They have a comprehensive content strategy and leverage real stories, attractive visuals and quality content to engage customers.

The phenomenal success of their content marketing has resulted in more than 2 million weekly views across all platforms.

Social media is the best way to grow brand value in the travel industry. According to current trends in travel industry, it is important for all travel companies to use successful social media marketing to promote their brand and generate more revenue for their businesses.

In fact, social media has transformed the way travel agencies look at marketing and branding. As a result of the number of benefits it has to offer, travel agents have actually started to invest time in social media. And those who do, they've also gained immense benefits.

Social Networking Sites are all about developing enticing ways to push traffic to your website. Make sure you 're active on major social media platforms such as Facebook, Twitter , Pinterest, LinkedIn , Google+, YouTube , and Instagram to take your brand in the right direction.

#Engage with Customers on Social Media

TMCs, OTAs, and Tour Operators must utilize social media as a key tool in communicating and marketing to customers on a 24/7 basis.

Travelers of all age groups use social media sites to talk about travel products, share experience, or express their interests. Through the right social media strategy, you will keep in touch with your potential client base and better understand their preferences and desires, which will provide you with positive insights to create custom promotions.

Email marketing is a highly efficient tool when it comes to building your online reservation system, sales, and providing your customers with exactly what they need.

To be successful in the travel industry, you need to keep your customers happy and engaged throughout their experience: from that first email touch point, through booking their first trip, even when they're posting positive feedback about your company.

If you're a travel agency, your email marketing campaign is one of the most cost-effective marketing strategies you can use. You can also use email marketing to share news, promotions, exclusive offers and discount vouchers with your customers. So take advantage of this and generate more sales, book more tours using the power of email marketing.

Most people today use Smartphone to check their itineraries, showcase their reservations, and display their receipt, so tourism email marketing has become the industry's core marketing strategy.

# Increase customer loyalty through Email Marketing

An email marketing campaign brings you in direct touch with visitors to your site, encouraging them to contact you the next time they schedule a holiday. Stay connected with your customers, they will come back and it helps to promote your products for travel.

Travel Agencies can use email marketing to establish connections. When customers book a tour with you, always ask if they would like to receive your email newsletter. Using Email Marketing to connect with clients, get feedback on their experiences, and inspire your clients to send travel images to the website and Facebook Fan Page.

Create Eye-Catchy Travel Email Design

A great example of fun and simple yet very effective.

Make Booking Possible Inside Your Email

Here you can book a flight right from your email! How convenient is that? Giving you any ideas yet?