Asia Remains The Largest Tourism Growth Market - ITB Asia
The World Tourism Organization (UNWTO) has forecast that global international tourist arrivals will grow by 3 to 4% in 2020. The total tourist arrivals by region shows that by 2020 the top three receiving regions will be Europe (717 million tourists), East Asia and the Pacific (397 million) and the Americas (282 million), followed by Africa, the Middle East and South Asia. East Asia and the Pacific, Asia, the Middle East, and Africa are forecasted to record growth at rates of over 5% year, compared to the world average of 4.1%. With the strong growth of the leisure and business travel industry in Asia, STB identified an opportunity to create a business platform which would gather business leaders and professionals in the travel and tourism industry to convene, network, share knowledge and insights, discover new business opportunities and celebrate Asian tourism at its best.
ITB Asia is an annually conducting three day B2B trade show and convention for travel and tourism industry. It is conducted as a primary event for the Asia Pacific travel industry like the parent event - ITB Berlin. It is now going to happen in its 13th edition in Singapore and will be taking place at Marina Bay Sands. It is organized by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. Today, ITB Asia is the premier meeting place for the travel trade industry and a forum for establishing high-quality customer contacts and conducting businesses. This is where international exhibitors of all sectors within the travel-value chain commerce, and Asia Pacific’s leading travel companies and emerging small and medium-sized enterprises meet with top international buyers from the MICE, Leisure and Corporate Travel markets.
ITB Asia - Trade Show For The Asian Travel Market
It is the premier meeting place for the travel trade industry and a forum for establishing high-quality customer contacts and conducting businesses. This is where international exhibitors of all sectors within the travel-value chain commerce, and Asia Pacific’s leading travel companies and emerging small and medium-sized enterprises meet with top international buyers from the MICE, Leisure, and Corporate Travel markets.
ITB Asia is an international travel fair for the Asian region. At this exhibition organizers are watching from the Asian region represented and present a variety of holiday and travel before. Also, the visitors an overview of the various possibilities, especially in the outdoor and cultural field. The ITB Asia will take place on 3 days from Wednesday, 21. October to Friday, 23.October 2020 in Singapore.
Who should attend the ITB Asia exhibition
ITB Asia welcomed over 1,300 exhibitors, over 1,250 buyers, and more than 13,000 attendees. As a targeted B2B show, ITB Asia is a must-attend event for all travel professionals. Leverage on ITB Asia, Asia’s Leading Travel Trade Show. With more than 13,000 delegates coming from 132 countries & territories, meet the exhibitors and buyers across all segments of MICE, Corporate and Leisure with the unique matchmaking system. Leading travel companies, travel agents, hotel managers, MICE (business travel experts) airline operators, tourist attraction agents, travel technology experts, destination management firms, educators, and travel professionals from small and medium-sized enterprises should not miss the biggest trade show in Asia. Here you can explore new business ventures, meet with over 1000 international buyers and increase your business network.
The objective of ITB Asia event in Singapore
The main objective of the ITB Asia event is to help travel professionals establish contacts with partners, buyers, and suppliers from over 120 countries as well as develop a presence in emerging markets. This event aims to unveil the huge growth potential of the Asian outbound market since up to 70% of the buyers are based in Asia and are from corporate, MICE and leisure industries. There will also be new opportunities to discover across tourism sectors with over 1,000 exhibitors under one roof. So if you work in the travel and tourism industry, you can’t afford to miss the ITB Asia event.
Exhibiting at ITB Asia
ITB Asia, Asia’s leading travel trade show, is going to celebrate the 13th anniversary in 2020. ITB Asia is Asia’s largest and only hybrid show, bringing more than 13000 show attendees from MICE, Corporate and Leisure sectors. It is a pure B2B trade event with 100% pre-scheduled appointment, ITB Asia had a record high of more than 27000 business meetings recorded. This 3-day show will capture the immense growth of Asian outbound market with over 70% buyers based in Asia. And this will be an approximately 1:1 ratio between buyers and exhibitors; with 1 in 2 buyers signing a contract with an exhibitor on-site. This is happening on 21 -23 October 2020 at Sands Expo and Convention Centre, Singapore.
From this largest trade show you can meet with more than 13000 delegates coming from 132 countries and territories, meet the exhibitors and buyers across all segments of MICE, Corporate and Leisure with the unique matchmaking system.
Why attending the conference
The ITB Asia Conference Programme features more than 270 speakers within three days, delivering over 7,000 minutes of thought-provoking and inspiring content from a diverse range of MICE, Leisure, and Corporate topics. These conferences and seminars are where serious travel and tourism trade professionals debate interact and discuss business. All attendees with a valid exhibitor, buyer or visitor badge will receive full access to all conference sessions at ITB Asia. Attend ITB Asia today and gain greater insights into the travel trade industry.
Attendees can look forward to showcases and workshops focusing on travel technology, meetings and incentives, destination marketing, cruise, payments, Muslim travel and more.
Benefits of attending
Gain access to the latest travel trends in the tourism with leading companies
Attend daily keynote sessions and hear from the latest industry movers and shakers
Hear case studies from hotels, Online Travel Agents, Global Cruise Lines, Tourism Boards, Travel Management Companies and more
Discover new technologies and destinations as rising players share their products and solutions
Expand your knowledge and understanding through real-world examples in workshops
All Medias with a valid media badge would be able to access the ITB Asia Media Centre at Angsana 3D, Level 3 at Sands Expo and Convention Centre, Marina Bay Sands. The media centre is equipped with work stations including wifi and printers. Media representatives would also be able to access the exhibitor pigeon holes which are equipped with the latest press information provided by the participating exhibitors of ITB Asia 2020.
Media passes onsite will be granted based on the following strict guidelines: Only media with an editorial designation will be allowed in. Messe Berlin Singapore reserves the right to refuse entrance without stating reasons. Any journalist admitted to ITB Asia who is subsequently found to be soliciting for business or selling advertising will be asked to leave. Non-editorial media representatives can gain full access to ITB Asia by pre-registering online or registering onsite as a trade visitor. Trade visitor status entitles you access to all official ITB Asia areas and events for three days, 21 – 23 October 2020, inclusive.
ITB Asia 2020
ITB Asia 2020 will take place at the Sands Expo and Convention Centre, Marina Bay Sands, from 21-23 October 2020. It is organized by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. The annual three-day B2B trade show and convention will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East, covering not only the leisure market but also MICE and corporate travel. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend. Progressing into its 13th year, ITB Asia is the premier meeting place for the travel trade industry for forging new partnerships and strengthening existing business relationships with the most important players in the region. ITB Asia’s 2019 edition saw huge success with over 1,300 exhibitors, over 1,250 quality buyers, more than 7,000 minutes of conference and more than 13,000 attendees.
About MICE Show Asia 2020
MICE Show Asia 2020 will take place at the Sands Expo & Convention Centre at Marina Bay Sands, Singapore from 21-23 October 2020. MICE Show Asia is where the incentive travel, meetings, and events industries come together to connect and build the future of MICE. The annual three-day business-to-business trade show and convention featured industry suppliers, meetings & events professionals to up-and-coming MICE innovators from a wide range of disciplines, sectors and all levels of seniority. The show is co-located with ITB Asia 2020.
About Travel Tech Asia 2020
Travel Tech Asia 2020 will take place at the Sands Expo & Convention Centre at Marina Bay Sands, Singapore from 21 to 23 October 2020. Organized by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau, the inaugural three-day conference will feature leading travel brands and innovative start-ups to attendees from all levels of seniority across a wide range of disciplines and sectors in the travel industry. The conference will be co-located with ITB Asia 2020 and MICE Show Asia 2020.
Travel Tech Asia debuts in October 2020, in Singapore. Co-located with ITB Asia and MICE Show Asia, Travel Tech Asia is the Premier Travel Tech Show in Asia. Travel Tech Asia is where latest technologies, emerging trends, leading travel brands and innovative startups are all at one place to create the new possibilities of travel. From travel tech suppliers, innovative start-ups and leading travel brands that are at the forefront of the industry transformation, they welcome attendees from all levels of seniority across a wide range of disciplines and sectors in the travel industry. Travel Tech Asia is the most important travel technology marketplace. This is the platform for travel tech buyers and sellers of leading travel brands and technology companies to meet and do business. Companies looking to showcase their destinations, products and services or to explore new business frontiers, sign deals, discover new travel products/destinations and network with like-minded individuals attend the show. Join the world’s leading travel brands and technology companies at Travel Tech Asia. This is where the deals are made.
ITB Asia, Asia’s Leading Travel Trade Show’ came to a close at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore, having attracted a record number of 13000 attendees. The three-day exhibition also saw more than 27000 business appointments made, a 7.4% year-on-year growth.
In its twelfth year running, this year’s conference program brought together thought leaders from across the MICE, Leisure, Corporate, and travel tech sectors to explore how businesses can turn creative ideas into bold, yet practical, initiatives to keep pace with technological developments in the travel industry. Across the three days of the conference, attendees were able to hear from more than 270 speakers. For the first time, attendees also got a chance to gain a detailed understanding of some of the most important practices and trends that are defining the future of MICE events at ITB Asia's inaugural MICE Show Asia. With a turnout that exceeded expectations, the successful debut gives grounds for optimism for the future expansion of this dedicated marketplace.
Dr. Christian Göke, Chief Executive Officer, Messe Berlin said: "After 12 years, ITB Asia experienced strong growth again. This new record demonstrates that the show is well accepted by the industry around the world as the must-attend event in Asia. Messe Berlin is delighted to continue the strategic partnership with Marina Bay Sands and the Singapore Tourism Board (STB) from 2020 to 2022. We very quickly realized that not only could we benefit from the extension, but that the whole of the global travel industry stood to benefit as well. I am also pleased to know that every year the team and all partners involved working hard to design ITB Asia to go right to the heart of the industry. At ITB, we build unforgettable emotions that link our industry with its people. Attendees can walk away with new inspiration, cultivating relationships and tangible takeaways."
Great interest is already being expressed for ITB Asia's 2020 edition with more than 3,500 square meters of exhibition space being booked for next year's show. Among others, these will include the Korea Tourism Organization, Ministry of Tourism of the Republic of Indonesia, Singapore Tourism Board, Spain Tourism Board and Visit Finland. In addition, ITB Asia 2020 will be introducing Travel Tech Asia as a new show under ITB Asia's umbrella of events. Travel Tech Asia will provide the travel-tech community with a platform to connect create and enhance the way people travel, meet and do business, with technology.
ITB Asia has also introduced a new Buyers Elite Partner Programme (BEPP) this year. Under this new initiative, every partner that recommends 15 successful buyers to attend the show will be able to receive complimentary hosting by ITB Asia.
Benefits of being a Buyers Elite Programme Partner
Priority meetings with your recommended buyers during business matching
Your recommended and approved buyers’ accommodation and flight reimbursements will be handled by the ITB Asia team
One (1) representative from your company will be hosted (as Group Leader) for a minimum of 15 approved buyers from your recommended list
Exclusive branding opportunities such as on show catalog and on-site branding
The show holds its solid Asian help with 60% of displaying organizations from Asia. ITB Asia 2020 will include numerous firsts for the travel trade appear. Out of the blue this year, ITB Asia will have Brazil’sRio Convention and Visitor Bureau, the Moscow City Government, Promote Iceland, and also an African Pavilion, among numerous others. The solid development performance at ITB Asia 2020 is driven by BRICS economies that show surpassing exhibitor stand booking development rates, with South Africa, Russiaand Brazil clearing the pattern. China is likewise developing its quality at ITB Asia by 31% this year with Ctrip, Wuzhen Tourism, Hua Min Tourism and Reservation, Shanghai Top town International Travel Agency and numerous more set to include amid the show. Tunisia and Rwanda will make their presentation at ITB Asia this year, joining Kenya Tourism Board and other African exhibitors from Tanzania, Botswana, South Africa, Namibia, and Sudan. This does not shock anyone given that the African market has demonstrated an uncommon development of 25% at the current year’s show. Europe is a nearby second having recorded a 23% development which is driven by the Greek National Tourism Organization and Spain Tourism Board. This development is additionally substantiated by a developing number of exhibitors from the Balkan Peninsula, including nations, for example, Romania and Bosnia and Herzegovina. Likewise, Scandinavian markets have denoted a 21% development as driving markets, for example, Finland and Norway show a more grounded exhibitor request. This is additionally reinforced by Promote Iceland which joins ITB Asia out of the blue. While African and European markets seem to command the show floor, North Asia will highlight conspicuously amid ITB Asia 2020 as well. Representatives can anticipate a solid appearing by Japan and Korea at the current year’s show as Japan recorded an 89% development in exhibitor appointments while Korea recorded a stunning 112% development, on account of Korea Tourism Organization, Seoul Tourism Organization, and Jeju Convention and Visitors Bureau. Not long ago, ITB Asia had marked an association with Korea Tourism Organization to help Korea’s allure as a key goal in Southeast Asia. “As we praise our tenth commemoration this year, the considerable development in exhibitors underlines how ITB Asia has immovably settled itself as the main industry event in the district. The Asian outbound market keeps on drawing in immense premium and we are enchanted to see such levels of development from different key markets at the demonstrations this year. As right on time as now, we are tolerating appointments for the 2018 show,” said Katrina Leung, Executive Director of Messe Berlin (Singapore), coordinator of ITB Asia. Investigating “The Future of Travel”, ITB Asia 2020 will highlight industry heavyweights from the travel and tourism part and also worldwide brand names from the technology segment. The show will happen from 21 – 23 October 2020 at the Sands Expo and Convention Centre, Marina Bay Sands.
Conference line up of ITB Asia
2020’s program will kick-start with a series of keynote sessions that will focus on sharing innovative ideas, where attendees can expect to gain knowledge on practical applications to keep pace with industry changes. Recognizing the revolutionary impact of technology on the travel industry, speakers from leading online travel agencies (OTA), travel-related partners and technology companies will share their perspectives on how businesses can innovate and leverage technology as they tackle the challenges of this era. Prominent keynoters include senior representatives from the likes of Nedbank, Hotelbeds Group, Booking.com, Expedia, IBM, KAYAK, OYO Hotels & Homes, TripAdvisor, Tujia and more.
Aside from the keynote sessions, ITB Asia 2020’s conference will also deliver a series of themed sessions, including Corporate Travel, Destination Marketing, Muslim Travel and Travel Technology where attendees will have the opportunity to experience over 200 sessions led by more than 260 speakers. Alongside this event, attendees will get to hear about forecasts for the global meeting and events industries in 2020, and how the industry is transforming at MICE Show Asia.
The MICE Show Asia’s conferences will feature a stellar line-up of speakers from top-tier brands including American Express Meetings & Events, Group GmbH, and Cvent. Some of the topics that will be discussed at the travel trade show include 2020 forecasts for the global meeting and events industries, the digital transformation of the meeting and events industries, and the innovative use of technology to captivate event-attendees.
Contributions of ITB India and ITB China
ITB India, an annual 3-day business-to-business trade show and convention curated to connect one to the Indian Travel Market will be held in Mumbai, India from 15 - 17 April 2020. The trade show strives to bring together key travel industry leaders and international exhibitors from the fast-growing Indian and South Asian Markets to forge new partnerships and strengthen existing business relations with the most important players in India.
As for ITB China, it will be exclusively focused on the Chinese Travel Market, taking place at Shanghai on the 13-15 May 2020. ITB China strives to bring together more than 850 top and hand selected buyers from Greater China to connect with industry professionals worldwide. Coinciding with ITB’s travel fair, the ITB China tourism conference will provide information on the latest Chinese travel market trends, enabling unprecedented knowledge transfer throughout the travel exhibition.
The four ITB brands complement each other by catering to the four biggest markets in the world, namely Europe, Asia, China and India. ITB Asia is the premier meeting place for the travel trade industry to forge new partnerships and strengthen existing business relationships with players in the region. ITB India and ITB China were thus launched to complement these efforts as well as to capture a focused market.