Astana is the capital of the Republic of Kazakhstan, recognized as part of the global tourism industry, successfully representing modern Western culture and unique oriental flavor. In the Strategic Plan of Astana, the main direction is recognized as the development of the city as an international tourist center. The exhibition “Astana Leisure " is an autumn professional tourist event in Kazakhstan, collecting on its platform the color of the tourism industry in the regions of Kazakhstan, countries of near and far abroad. Astana Leisure is an annual professional tourist event, which was first organized in 2004. Today it is the only tourist exhibition held in Astana, the capital of Kazakhstan. Over recent years, the event has grown and become a regular meeting place for the industry. Astana Leisure caters for both the B2B and B2C markets and features a vibrant mix of inbound and outbound destinations, all vying for visitors’ attention with tempting competitions, attractive displays and eye-catching cultural shows. Astana Leisure is strategically timed to promote winter travel services and destinations. The emergence of Kazakhstan’s affluent middle class who are keen to travel out of the country, especially during the winter season, means this annual event is growing in importance. Exhibitors and visitors meet for the seventeenth time at Astana Leisure on 3 days from Wednesday, 23.09.2020 to Friday, and 25.09.2020 in Nur-Sultan.
Who Exhibits Astana Leisure ?
Astana – the capital was the site for the national tourism meeting organized by the ministry for culture and sports sept. 27 that brought together representatives of the ministry, companies, and NGOs working in the field to review the acute issues currently facing the industry. The session was part of the Astana leisure 2017 exhibition that provided an opportunity for more than 100 companies from 11 countries around the world to present their tourism products. Celebrating their professional holiday, marked worldwide as World Tourism Day, industry representatives engaged in a heated discussion addressing the current challenges and putting forward potential solutions. The participants also drew attention to developing competitive tourism products in Kazakhstan capable of boosting an industry that currently accounts for only one percent of the nation’s GDP. Tourism was included in the list of new priorities [for the nation]. The attitude towards tourism has changed tremendously since last year. Today domestic tourism has become prestigious, which is also due to EXPO 2017, the establishment of the tourism industry committee [within the ministry] and, most importantly, the year-long intensive efforts of the entire industry,” The government recently adopted a new concept on expanding tourism that set the task of increasing the industry’s share of the GDP to 8 percent by 2025 and achieving a 100-percent increase in inbound tourism which so far is poorly developed in the nation.
When does Astana Leisure take place?
Astana Leisure creates a business atmosphere for communication for more than 2 000 industry professionals. 83 companies from 14 countries participated in Astana Leisure in 2018. 90% of exhibitors and visitors consider Astana Leisure as an important tool in the development of business; The Astana Leisure is an international event in the field of tourism in Kazakhstan and Central Asia. It offers unique opportunities for international and local companies, their products and services offered in the tourism industry present. Here are new business partners and agents acquired by existing links and deepen and create new ones. This event showcases products like all tourism potential of Kazakhstan profitable decisions and special offers for leisure etc. in the travel & tourism industry. In 2009, the following countries took part in the Astana Leisure exhibition: Azerbaijan, Brazil, Italy, Kazakhstan, China, Malaysia, Peru, Russia, Thailand, Turkey, Switzerland South Africa, and the United Arab Emirates. Over the last seven years, the event has grown and become a regular meeting place for the industry. Astana Leisure caters to both the B2B and B2C markets and features a vibrant mix of inbound and outbound destinations, all vying for visitors’ attention with tempting competitions, attractive displays, and eye-catching cultural shows. From 23 to 25 September 2020 the 16th Kazakhstan International Tourism Exhibition - Astana Leisure 2020 will be held in Nur-Sultan.
A few days left until the opening of the most anticipated event of the capital's tourism sector - Kazakhstan International Tourism Exhibition Astana Leisure 2018, which will be held on September 26 at the "Korme" Exhibition Center in Astana. The main partner of the event is the Tourism Administration of the Akmola region. Within three days 11 regional tourism administrations of Kazakhstan will present their projects and tourism opportunities to the guests of the exhibition. The players of foreign tourism industry do not lose their interest in expanding the partnership horizons with Kazakhstan – the participants from 12 countries: Azerbaijan, Georgia, Egypt, India, Kyrgyzstan, Morocco, Russia, Thailand, Turkey, Uzbekistan, Ukraine, South Korea will prepare unique proposals for cooperation. The national expositions of Egypt, India, Morocco, Thailand, Turkey, and South Korea will reflect the charm of their destinations and will allow us to immerse ourselves in the atmosphere of traveling. The collective stand of the Chelyabinsk region presents spa resorts and health centers, ski centers, national parks and natural treasures of the region. The central focus of the event - medical and health tourism will be reflected not only in the stands of the exhibitors but also in the business program. On the first day of the exhibition, a number of events dedicated to the health and resort industry will be held for industry professionals. Upon the whole, the guests of the exhibition will be able to visit 20 educational programs with various workshops, seminars, and conferences.
The exhibition Astana Leisure is developing from year to year is held in various formats. The exhibition organizers constantly follow the tendencies of the tourism industry development and are working to improve the event. So, there is some news for visitors and exhibitors: in 2019 the exhibition in Astana will be held in a new format under the brand Travel Expo Astana. The organizers of the exhibition Astana Leisure 2018 are the exhibition companies ITEGroup (UK) and Iteca (Kazakhstan). It is officially supported by the World Tourism Organization (UNWTO), the Local Administration of Akmola Region, Kazakhstan Tourist Association (KTA) and the Capital Tourism Association (CAT). 20 countries have revealed their innovations in the field of tourism at the 11th International Tourism Fair, which started in Astana nearly 90 companies, including travel agencies, health resorts, hotels, and airlines, have presented their services. Organizers note that it is a good time for holding the exhibition. The tourist season is ending in the northern hemisphere and begins in the southern, and millions of people are starting to plan their vacations.
About Astana Leisure Trade Show
The Astana Leisure is an international event in the field of tourism in Kazakhstan and Central Asia. Astana Leisure Astana International Trade Fair and Exhibition are one of the world’s leading trade Exhibitions of the International Tourism Exhibition industries. Astana Leisure Astana International Trade shows and exhibition is the specialist marketplace that allows exhibitors to promote their products and services, reach new customers and generate new sales. Astana Leisure Astana trade event offers its international exhibitors, attendees, and visitors a comprehensive overview of the prevailing technological innovations and the latest manufacturing trends in its industry sector field. Between international trade exhibitions in Asia, Astana Leisure Astana fair show is one of the most important centers of international trade business in the world, and it is one of the important global sources of main suppliers and companies. Participants in Astana Leisure Astana exhibition & trade show, representing the full range of the exhibitors' products and visitors seeking to solve their production tasks receive the unlimited opportunities for interaction and communication which drives both parties' business growth. Those attending the Astana Leisure Astana event can source all the requisite information straight from the experts in a very short space of time. Astana Leisure Astana Trade fair and exhibition. Can also provide business people with the opportunity to network regular customers and make useful contacts with other people working in their industry. It offers unique opportunities for international and local companies, their products and services offered in the tourism industry present. Here are new business partners and agents acquired by existing links and deepen and create new ones.
Astana Leisure is an autumn professional tourism event in Kazakhstan, which presents:
All tourism potential of Kazakhstan
Actual destinations of autumn and winter seasons
The best convenient flights
Profitable decisions and special offer for leisure
Novelty of tourism industry
About the last exhibition Astana Leisure 2019
Astana Leisure 2019 will be a private organization that showcases a wide range of goods just like Travel, Tourism, and Travel Agencies, Medical Tourism and Airlines and much more. Astana Leisure 2019 will be started on Monday, September 23 and it will be ended on Wednesday, September 25, 2019. Astana Leisure 2019 is organized annually.ITE Group is the organizer of the 15th Kazakhstan International Tourism Exhibition. The Exhibition location will be the Korme Expo Center in Astana, Kazakhstan.
All tourism potential of Kazakhstan
Actual destinations of autumn and winter seasons
The best convenient flights
Profitable decisions and special offer for leisure
Novelty of tourism industry
About Astana Leisure 2020
International Tourism Exhibition “Astana Leisure” is an autumn professional tourist event in Kazakhstan. From 23 to 25 September 2020 the 16th Kazakhstan International Tourism Exhibition - Astana Leisure 2020 will be held in Nur-Sultan. Astana Leisure caters to both the B2B and B2C markets and features a vibrant mix of inbound and outbound destinations, all vying for visitors’ attention with tempting competitions, attractive displays, and eye-catching cultural shows. Considering the increasing flow of foreign businessmen and tourists to all regions of the large industrial space and the development of foreign economic relations, as well as the active national policy aimed at attracting investments into our country, Astana Leisure, as the industry event, has undeniable practical value. The Exhibition, being a result-oriented business platform, is held, to sum up, a busy summer season, give the start of the autumn and winter season and present tourism offers. Kazakhstani operators will be headed by Astana's operator KAZUNION, a creative and ambitious team of professionals, who are working every day to offer the best price/quality tours on the tourism services market! And Almaty's tour operator "KOMPAS", which is the only agency in Kazakhstan accredited by the Consulate of Croatia in Istanbul, A Journey through the unique and uncharted expanses of Kazakhstan may happen right at the exhibition, thanks to the exposition of the regional Departments of Tourism and Department of Tourism Industry of RoK Ministry of Investment and Development, which will unleash the immense potential of Kazakhstan as a tourist destination.,
Organizers and the official support of the Astana Leisure 2020 exhibition: exhibition companies ITE Group Plc (UK) and Iteca (Kazakhstan), the Ministry of Investment and Development of the Republic of Kazakhstan, ITE is one of the world’s leading organizers of international trade exhibitions and conferences in growing and developing markets. The Group was established in 1991 and now organizes over 200 events per year in markets such as Russia, South & Eastern Europe and Central & Southern Asia. the World Tourism Organization (UNWTO), and the Akimat of Astana city. Iteca LLP organizes trade events in Kazakhstan and Central Asia and is part of the ITE Group, one of the world’s leading organizers of international exhibitions and conferences. Kazakhstan based Iteca LLP has proved itself to be a leading organizer of exhibitions and conferences in the Central Asian region. The company organizes about 40 events annually in Astana, Every year Iteca brings together 4 000 exhibitors and 2 400 delegates from 74 countries and attracts about 70 000 professional visitors. Iteca’s events receive official support from the Government of the Republic of Kazakhstan, the Ministry of Energy of Kazakhstan, the Ministry of Investment and Development of Kazakhstan, the Ministry of Healthcare and Social Development of Kazakhstan, the Ministry of Agriculture of Kazakhstan, the Ministry of Internal Affairs of the Republic Kazakhstan., and other relevant ministries and committees within the Republic of Kazakhstan,
We are certainly pleased that the foreign interest in Kazakhstan every year getting higher. The exhibitions are clearly demonstrating this trend. Year after year, the project «Astana Leisure» is showing an increase by 10-15 percent, also annually expanding the geography of participants; the latest news of the exhibition is a wide presentation of the autumn-winter season on such directions as the UAE, Vietnam, Thailand, Hainan (China). Astana Leisure is an effective platform for interaction between market participants who plan and carry out their business in Kazakhstan, place where domestic and foreign tour operators meet resorts, guest houses, hotel chains, airlines, who comes to Astana for the presentation of new autumn programs and routes. Organizers of the exhibition are Iteca Company (Kazakhstan) and ITE Group Plc (Great Britain) together with Tourism Industry Committee of the Ministry of the industry and new technologies of the Republic of Kazakhstan.
BENEFITS AND ADVANTAGE OF PARTICIPATION
On beneficial terms of the collective stand, the exhibitor can use all advantages of direct participation in the exhibition.
The joint exhibition attracts visitors' attention and allows them to increase the number of business contacts.
WHAT IS INCLUDED IN PARTICIPANT'S PACKAGE
Workplace (4 sq.m.) inside the pavilion
Participation in the business program of the exhibition (presentation 30 minutes)
Catalog description (electronic and printed version)
A complex of free advertising tools for the attraction of visitors to the stand
Hot topics of this year's exhibition will include:
Airlines: regular and charter flights.
New programs and skills in tour product sales from the leading tour operators from Kazakhstan and abroad.
Development of competitive destination: domestic tourism - a bet on the recreational tourism segment.
MICE and medical tourism: growing market segments. Among the most interesting topics at KITF 2020 exhibition was rated business tourism, namely, business trips - 32% of responses, MICE - 27% of responses. The first lines in the rating table were also taken by medical tourism with 25% of responses.
Event tourism. In anticipation of several mega projects in Kazakhstan: "EXPO-2020", event tourism becomes more relevant and the interest is growing.
New and hot destinations at the exhibition and on the market: Hungary, Georgia, the Dominican Republic, India, Singapore, Slovenia, Japan.
National and regional touristic organizations
Tour operators and travel agents
Airlines and air agencies
Hotels, pensions, sanatoriums
Trade associations and organizations
Insurance and banking services in tourism
Informational technologies in tourism
Visitors of exhibition have opportunities to:
Establish new business contacts
Learn about new items
Maintain existing business contacts
Search for tour operators/travel agents
Sign purchase contracts for tourist products/services
Assess the market opportunities
Learn about competitors’ activities
Offer own tourist products/services
The exhibition enables participants to:
Use their participation in the exhibition as diversified marketing event.
Set new contacts and conclude contracts with International, Kazakhstan, Central Asian, Russian, Caucasian tourism companies
Inform more than 3 000 exhibitors about new tourism services
Find constant clients and potential consumers of tourism services.
Optimize and organize the net and work of regional offices
Estimate strategic development of the company activity on Kazakhstan tourism market
Astana Leisure Exhibitors Profile
Profile of exhibit based on national and regional travel agencies, tour operators and travel agents, airlines and air agencies, hotels, hostels, health centers, transport agencies, business trips and incentive tours, educational tourism, bus tours, sport tourism, healthcare tours, association, museums, parks, hotel equipment, insurance, and banking services in tourism and information technology.
Travel Agencies, Travel Agents, Telecom Industry, National / Regional, Tourist Organizations, State Government Tourism Departments, Tour Operators, Travel Agents, Hotels, Resorts, Adventure Tourism, Airlines, Car Rentals, Railways, Coach Operators, Cruise Lines, Maps, Guides, Travel, Accessories & Equipment for Camping, Biking, Trekking, Photography, etc.
Astana Leisure Visitors Profile
Visitors like Travel Trade Members, Corporate and Business Travel Decision Makers, Leisure and Holiday Travelers, National and International Representatives from Hospitality Industry, Travel Planners are the target visitors on this show.
Buyers for Your Business
Capture the immense growth of the outbound market with buyers
Guaranteed ratio between buyers and exhibitors
Meet quality buyers from Travel trade members, Corporate and Leisure Sectors
Maximum of attendees are decision makers
Recommended buyers from intermediaries
100 companies from 11 countries around the world
B2B EXHIBITION ATTENDANCE RULES
All persons who have accepted an organizer’s invitation to visit the Exhibition, as well as have registered as a visitor or have bought a ticket, agree to these Rules and undertake to abide.
Admission to the Exhibition is possible for professional visitors only. A professional visitor is any business owner, an individual entrepreneur, a public officer, a leader, a manager, a specialist, any other representative of a main foreign or domestic company, an enterprise, a public authority, an association, a union, who visit the Exhibition in order to achieve business and professional purposes defined by the subject matter of the Exhibition. To confirm a professional status of a visitor the Exhibition Organizer has the right to ask him/her to present a confirming document: his/her own business card, a power of attorney or an official letter of a represented organization, any document certifying a professional status of the visitor.
The ground for the attending the Exhibition is a badge. The badge is issued at the check in desk at the entrance to the territory of the Exhibition. The badge is valid for the entire period of the Exhibition.
The badge can be obtained upon presentation of ITE VIP-card in exchange for an e-ticket, a cash ticket or an invitation card and a completed registration form.
An e-ticket can be obtained by passing the check in procedure on the official website.
A cash ticket can be purchased at the ticket offices at the entrance to the territory of the Exhibition.
Filling out the registration form by exchanging a cash ticket or an invitation card for a badge is obligatory. The blank sheets are available on the tables next to the check in desk.
Students of specialized universities also have the right to free access to the Exhibition at certain days determined by the organizers. Admission to the Exhibition for these persons is possible only when accompanied by a teacher, according to the students list officially certified by the administration of the university. The list should be agreed upon with the organizer no later than two weeks prior to the opening date of the Exhibition.
Transfer or sale of electronic tickets and visitor badges to any third party is prohibited. The Exhibition Organizer has the right to verify the compliance of a name indicated in the badge with a name of a visitor. For this purpose the Organizer may ask the visitor of the Exhibition to present his/her identity document.
The visitors are not allowed to trade, to distribute any advertising materials, to hold presentations, demonstrations, and agitation campaign or any other similar actions and events in the territory of the Exhibition without written consent of the Organizer.
It is prohibited to be in a state and a form, which do not meet the business nature of the Exhibition and the generally accepted norms of behavior, as well as to take actions that violate public order in the territory of the Exhibition.
In case of violation of these Rules the Organizer shall be entitled to refuse to visit the exhibition to a person who has committed a violation without any compensation.