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B2B2C White Label Travel Portal - Powering Strategic Growth In Your OTA Business



Power your OTA business growth with Trawex’s B2B2C White Label travel portal—designed to help you scale faster, serve more customers, and grow revenue under your own brand.



 

What is the purpose of a B2B2C White Label Travel Portal?

 

A B2B2C White Label travel portal is a ready-made travel platform that enables businesses—such as travel agencies, tour operators, and consolidators—to offer travel services like flights, hotels, car rentals, and holiday packages under their own brand.

The "White Label" model enables these businesses to customize the platform with their logo, branding, and domain, providing the appearance of a fully-owned solution without having to build it from scratch.

The "B2B2C" structure means the portal serves both sub-agents (B2B) and end customers (B2C) through a single system. While end users can browse and book directly through the branded interface, sub-agents can log in, make reservations, and manage their clients.

The primary purpose of a B2B2C White Label portal is to streamline the distribution of travel services, increase operational efficiency, and accelerate go-to-market efforts. It helps businesses expand their reach, reduce development costs, and scale quickly—all while maintaining full control over customer experience and branding.

Additionally, these portals usually include features such as real-time inventory access, integrated booking engines, secure payment gateways, and multi-user account management. When combined, these solutions offer a scalable and seamless solution for companies looking to expand in the competitive online travel sector.

 

How do you choose the right B2B2C white label travel portal solution provider and why is Trawex a good choice?

 

Choosing the right B2B2C white label provider requires assessing several critical factors, such as the supplier's technology robustness, range of travel inventory, customization options, scalability, customer support, and integration capabilities.

It’s essential to choose a supplier that provides a seamless, user-friendly platform that can be fully customized and easily adapted to your business needs. Other important factors include access to competitive pricing and special offers, real-time updates, and reliability.

Trawex stands out as a great option as it offers a comprehensive and scalable white label travel portal solution that integrates with multiple global suppliers and GDS systems. Our platform is fully customizable, enabling travel agencies to retain complete control over branding and pricing.

Trawex is recognized for its cutting-edge technology, real-time inventory updates, and easy booking process, all of which assist agencies in increasing revenue and higher client satisfaction.

Trawex is a reliable partner for travel agencies all around the world as it also offers excellent customer service and regular updates, ensuring the platform adapts to meet market demands and technological advancements.

 

How does Trawex aid in the development of a B2B2C White Label Travel Portal?

 

Trawex plays a critical role in helping travel businesses build and launch robust, scalable, and fully branded B2B2C White-Label travel portals. With its advanced travel technology, deep industry experience, and focus on customization, Trawex simplifies the process of creating a dual-channel travel technology platform that caters to both travel agents (B2B) and end customers (B2C).

 

1. End-to-End Portal Development

 

Trawex manages the entire development process—from requirement gathering and system architecture to UI/UX design, integration, testing, and deployment. This enables travel agencies to stay focused on operations and expansion rather than the complexity of developing software from the ground up.

 

2. White Label Solution with Full Branding

 

The platform is designed to be 100% white label, which means it is fully rebranded to reflect your business's identity—logo, color scheme, domain, and even localized content. This enables you to enter the market using your own name without having to make significant investments in technological resources.

 

3. Supplier & API Integrations

 

Trawex integrates with all major travel suppliers and GDS platforms (Amadeus, Sabre, Galileo), hotel wholesalers, car rental providers, and activity aggregators.

These real-time API integration ensure that your portal has live pricing and accessibility, enabling you to offer competitive and dynamic travel products.

 

4. B2B and B2C Channel Enablement

 

Trawex develops portals with built-in B2B agent modules (including logins, commission settings, markups, and credit limits) as well as B2C interfaces (with user-friendly booking flows, payment gateways, and responsive design). This dual setup enables businesses to target both customer segments through a single backend system.

 

5. Business Rules & Customizable Features

 

Every OTA is different, and Trawex allows for extensive customization—whether you want to configure pricing rules, set up dynamic packaging, manage cancellation policies, or integrate third-party tools. The platform is flexible to fit your unique business model.

 

6. Real-Time Reports & Admin Control Panel

 

Trawex equips you with a powerful admin interface to manage all aspects of your business, including users, bookings, markups, commissions, content, and more. Advanced reporting tools enable you to track sales, agent activity, and profitability in real time.

 

7. Scalable, Secure & Mobile-Responsive

 

The portal is built on a secure cloud-based framework, ensuring speed, uptime, and data protection. Plus, the design is fully mobile-responsive, enabling users to book on any device—desktop, tablet, or smartphone.

 

8. Dedicated Support & Maintenance

 

Trawex provides ongoing technical support, training, and maintenance to guarantee your platform stays up to date and runs seamlessly. From initial setup to long-term growth, the Trawex team works with you to make continuous improvements.

 

How does the B2B2C White Label Travel Portal save your OTA Business Time & Money?

 

Here's a detailed, extensive explanation of how a B2B2C White Label travel portal can save your OTA (Online Travel Agency) business both time and money:

 

1. Faster Time to Market

 

Developing a travel portal from the ground up requires significant time, technical resources, and finances. A B2B2C White Label solution has been built, tested, and optimized—allowing your OTA business to go live much faster. With minimal setup and customization, you can start selling travel services under your own brand in a matter of days or weeks, not months.

 

2. Reduced Development & Maintenance Costs

 

Building and maintaining a travel platform in-house involves ongoing costs such as hiring developers, server infrastructure, bug fixing, software updates, and more. A white label solution eliminates these costs by offering a fully managed platform, so your team can focus on marketing, sales, and customer support instead of technology maintenance.

 

3. Access to Pre-Negotiated Global Inventory

 

Most white label providers come integrated with multiple global suppliers for flights, hotels, car rentals, and more. This saves you time and money on partnerships and integration by providing you with immediate access to a vast range of travel inventory without requiring you to negotiate individual supplier contracts.

 

4. Streamlined Operations & Automation

 

A B2B2C portal automates numerous manual operations such as bookings, invoicing, payments, cancellations, and confirmations. With built-in tools for customer and agent management, you can greatly reduce administrative workload and human error—leading to higher efficiency and lower operational costs.

 

5. Multi-Level Distribution without Extra Investment

 

With B2B2C functionality, you can serve both direct customers and travel agents via a single platform. This dual-channel approach allows you to expand your market reach without investing in separate systems for B2B and B2C operations. More value, same platform, greater reach.

 

6. Branding Without the Build Cost

 

White label portals are fully branded, meaning you can offer a seamless customer experience with your own logo, colors, and domain—without the cost of custom development. This strengthens your brand presence while saving thousands in design and engineering.

 

Why choose Trawex for your B2B2C White Label Travel Portal?

 

Trawex stands out as a leading travel technology provider, providing a comprehensive and scalable B2B2C White Label solution that is trusted by travel businesses across the globe. Whether you're a startup OTA or an established travel agency looking to expand, Trawex offers the right balance of innovation, reliability, and flexibility to help you grow.

 

1. Proven expertise in travel technology

 

With years of experience in the travel industry, Trawex recognizes the unique challenges faced by OTAs, consolidators, and tour operators. Our travel solutions are purpose-built for the travel ecosystem, guaranteeing that you get a platform that is not only feature-rich but also compatible with real-world business needs.

 

2. Full B2B2C Capabilities

 

With Trawex's dual-channel business platform, you can serve both B2B sub-agents and B2C clients from a single, unified portal. Agents can log in, manage bookings, and access inventory, while end customers can book directly from your branded portal. This versatility enables you to expand your business reach without the complexity of managing separate systems.

 

3. Customizable & Fully White-Labeled

 

Trawex offers a fully customizable White Label portal. From your brand colors and logo to your domain name, every aspect of the portal is tailored to reflect your business identity—giving you full control over your branding and customer experience.

 

4. Global Inventory with API Integrations

 

Trawex provides access to a vast network of global travel suppliers via pre-integrated APIs, including GDS systems, hotel aggregators, and direct contracts. This means you can immediately offer a wide range of flights, hotels, car rentals, packages, and more—without having to manage complex supplier relationships yourself.

 

5. Scalable, Secure & Cloud-Based

 

Our platform is supported by a strong cloud-based framework that guarantees security, reliability, and speed. Whether you’re managing 100 bookings a day or 10,000, Trawex scales with your business—without downtime or performance issues.

 

6. Cost-Effective and Time-Saving

 

Building your own travel portal from scratch is costly and time-consuming. With a ready-to-launch solution, Trawex eliminates these challenges, saving you months of development time and a significant financial investment, while allowing you to start selling more quickly and effectively.

 

7. Powerful Admin Tools & Reporting

 

Trawex offers you a user-friendly admin panel to manage agents, bookings, pricing, markups, commissions, and more. With detailed reports and analytics, you can track performance, analyze customer behavior, and make data-driven decisions.

 

8. Dedicated Support & Consultation

 

From onboarding to ongoing technical support, Trawex provides dedicated customer service to help you succeed. Our team works closely with you to understand your goals and customize the platform to meet your specific business needs. Plus, we offer free consultations and demos to get you started with confidence.

 

9. Rapid Deployment & Easy Onboarding

 

Get your travel portal up and running in record time. With simplified setup processes, training, and documentation, you can start operations quickly and efficiently—without long training periods or delays.

 

10. Constant Innovation & Upgrades

 

The travel industry evolves quickly—and so do we. Trawex constantly evolves its technology with new features, security updates, and integration options, guaranteeing your business stays competitive in a dynamic market.

 

How Trawex Empowers Your Travel Business to Succeed?

 

In today’s competitive travel industry, having the right technology partner can make all the difference. Whether you are a travel agency, OTA, consolidator, or DMC, Trawex provides a full range of solutions that are designed to enhance customer satisfaction, streamline operations, and promote long-term success for your business.

 

1. Launch Faster with a Ready-Made, Customizable Platform

 

Trawex offers a pre-built, fully branded, and scalable B2B2C White Label travel platform. This significantly reduces your time to market, enabling you to start selling travel services within days instead of months. The platform can be easily customized to reflect your brand identity—logo, domain, color scheme, and content—giving your customers a seamless experience under your own brand.

 

2. Access to Global Inventory Through Integrated APIs

 

With direct integrations to global suppliers, GDS systems (like Amadeus, Sabre, Galileo), and hotel aggregators, Trawex provides you access to real-time inventory across flights, hotels, car rentals, activities, transfers, and more. This guarantees that you can provide your clients with the best deals, best choices, and the latest availability without having to manage several supplier connections.

 

3. Assist B2B and B2C Customers Easily

 

The purpose of Trawex's B2B2C portal is to provide direct clients and sub-agents with a unified platform. In addition to managing markups, commission settings, credit limitations, and agent logins, you can provide B2C users with an easy-to-use interface. Through the expansion of your partner-based and direct distribution networks, this dual-channel capacity enables you to grow more quickly.

 

4. Boost Revenue and Efficiency Through Automation

 

From booking management and payment collection to invoicing and reporting, Trawex automates key processes that would otherwise require significant manual effort. This not only decreases operational costs but also minimizes errors and speeds up customer service, enabling you to serve more clients with less effort.

 

5. Cloud-based, scalable, and secure technology

 

Built on a robust and scalable cloud infrastructure, the Trawex platform is designed to grow with your business. It is fast, secure, and performance-optimized, ensuring that your portal will stay stable even when you manage thousands of users or transactions per day.

 

6. Dedicated Assistance and Business Consultation

 

Trawex isn’t just a tech provider—we’re your growth partner. Our team collaborates closely with you throughout the whole process, from the initial demo to post-launch support, to guarantee seamless onboarding, ongoing success, and future enhancements. You’ll have access to travel technology experts who understand your market and can help guide your strategy.

 

7. Constant Innovation and Feature Upgrades

 

In a fast-evolving travel industry, staying ahead means using a platform that evolves with it. Trawex continuously enhances its system with new features, integrations, and enhancements—ensuring you always have access to the latest tools to stay competitive.

 

Benefits of Leveraging B2B2C White Label Travel Portals:

 

Travel agencies can benefit greatly from a B2B2C White Label travel portal, which enables them to:

 

Cost-Efficient

 

Building a travel booking system from the ground up can be costly and time-consuming. White label solutions offer a ready-to-use platform, decreasing development costs and reducing time to market.

 

Increase Your Market Reach

 

Travel agencies can significantly expand their customer base and distribution channels by serving both B2B clients (travel agents and sub-agents) and B2C clients (end passengers) on a single platform.

 

Accelerate Time to Market

 

With a ready-made, customizable portal, travel agencies can launch their branded travel platform quickly without investing months in software development, allowing them to capitalize on market opportunities faster.

 

Increase Revenue Streams

 

The dual B2B and B2C model opens up multiple revenue channels via direct sales to travelers and commission-based earnings from sub-agents, helping agencies maximize profitability.

 

Access to Comprehensive Inventory

 

Integrated APIs connect agencies to a vast network of global suppliers, including flights, hotels, car rentals, transfers, and activities—enabling them to offer a broad range of products without complex supplier management.

 

Streamlined Operations with Automation

 

Automated booking management, invoicing, payment processing, and reporting reduce manual work, minimize errors, and enhance overall operational efficiency.

 

Enhanced Customer Experience

 

A user-friendly, branded interface that is consistent with your business's brand increases satisfaction and repeat business by building loyalty and trust between agents and end users.

 

Flexibility and Scalability

 

The platform can quickly grow with your agency, managing more users and bookings without compromising performance. Modular features let you adapt the platform to evolving business needs.

 

Improved Agent Management

 

Dedicated tools for agent registration, commission tracking, and credit management enable agencies to effectively manage their partner networks and build stronger B2B relationships.

 

Real-Time Reporting and Analytics

 

Access to detailed sales, booking, and financial reports allows data-driven decisions to optimize marketing, pricing, and operational strategies.

 

Access to a Wide Range of Services

 

White label portals are frequently integrated with a plethora of services, from flight and hotel bookings to car rentals and excursions. This provides agencies a wide range of options to meet the diverse client needs.

 

Core Features of a B2B2C White-Label Travel Portal:

 

A high-quality white label travel portal must incorporate the following essential features:

 

1. Branded White Label Interface

 

  • Fully customizable with your own branding, colors, domain name, and logo
  • Professional and user-friendly UI/UX for both B2B agents and B2C customers
  • Support for several languages and currencies for a global clientele

 

2. Booking Engine for Multiple Products

 

Integrated booking platforms for:

  • Flights
  • Hotels
  • Car rentals
  • Transfers
  • Vacation packages
  • Activities and excursions
  • Real-time availability and pricing from multiple suppliers (GDS, consolidators, APIs)

 

3. B2B2C User Management

 

Separate portals for:

  • B2B sub-agents (with login and dashboard)
  • B2C customers (public-facing website)
  • Credit control, profile management, and agent registration
  • Personalized markup and pricing for varied user levels

 

4. Dynamic Packaging

 

  • Create personalized packages that include accommodations, flights, transfers, and activities.
  • Enable agents or users to create and book custom itineraries.
  • Real-time pricing updates for package components

 

5. Integrated Payment Gateways

 

  • Support for multiple payment methods (credit cards, wallets, bank transfer)
  • Payment collection from B2C customers and B2B agents
  • Automated invoicing, and receipts

 

6. Analytics & Reporting

 

  • Detailed dashboard with up-to-date booking and sales data
  • Reports on revenue, commissions, top destinations, and agent performance
  • Downloadable reports in Excel or PDF formats

 

7. Secure Admin Panel

 

  • Access control based on roles (Admin, Agent, Sub-Agent, etc.)
  • Manage content, users, bookings, and pricing rules from one backend
  • Audit logs and activity tracking

 

8. Supplier & API Integration

 

  • Easily integrate with global suppliers, GDS systems, hotel consolidators, and direct contracts
  • Combined inventory with seamless API access
  • Supplier-wise control for pricing and availability

 

9. Responsive and Mobile-Friendly Design

 

  • Fully responsive design for smartphones, tablets, and PCs
  • Optional mobile app support for customers and agents

 

10. Multilingual & Multicurrency Support

 

  • Offer localized experiences for global users
  • Language and currency switching capabilities

 

What essential steps does Trawex follow to create a successful B2B2C White Label Travel Portal?

 

Here is an in-depth overview of the crucial procedures that the renowned travel technology company, Trawex usually takes to develop a successful B2B2C White Label Travel Portal:

 

Requirement Analysis & Consultation

 

  • Understand the partner’s business model, target customers, and specific needs.
  • Identify key features, branding preferences, and integration requirements.
  • Discuss budget, timelines, and growth goals.

 

Platform Customization & Branding

 

  • Customize the travel portal’s user interface with the partner’s branding—logo, colors, domain, and design elements.
  • Ensure the portal aligns with the partner’s brand identity for a seamless customer experience.

 

Inventory Integration

 

  • Connect the portal with multiple global travel suppliers and GDS (Global Distribution Systems) for flights, hotels, cars, and other services.
  • Integrate APIs to offer real-time availability, cost, and booking options.

 

Technology Setup & Hosting

 

  • Deploy the portal on a secure, scalable cloud infrastructure for fast performance and uptime.
  • Implement mobile responsiveness and ensure cross-device compatibility.

 

Payment Gateway & Security

 

  • Integrate multiple payment gateways to offer diverse payment options for customers.
  • Ensure robust security protocols (SSL, PCI compliance) to protect user data and transactions.

 

Quality Assurance and Testing

 

  • Conduct rigorous testing of the portal’s functionality, booking engine, payment processing, and user interface.
  • Fix bugs and optimize performance for a seamless user experience.

 

Training & Support

 

  • Provide training to the partner’s sales and customer service teams on how to use and manage the portal.
  • Offer ongoing technical support, updates, and maintenance.

 

Launch & Marketing Support

 

  • Assist the partner in launching the portal publicly.
  • Provide marketing tools, dashboards, and reporting features to track sales and customer behavior.
  • Help with promotional strategies and growth hacking tips.

 

Scaling and Ongoing Enhancement

 

  • Add new features, supplier integrations, and technological advancements to the platform regularly.
  • Expand the portal's functionality in response to consumer input and industry developments.
  • Provide analytics and insights to optimize business decisions.

 

Why does Trawex’s approach work for creating successful B2B2C White Label Travel Portals?

 

Trawex’s approach works efficiently as it focuses on several key strengths that ensure partners can launch and grow their travel portals efficiently:

  • Tailored Solutions: Each travel portal is tailored specifically to meet the unique needs and preferences of the partner’s target market, ensuring relevance and competitive edge.
  • Robust Technology: Trawex provides a reliable and scalable platform that delivers an easy booking experience for end-users, minimizing downtime and maximizing efficiency.
  • Comprehensive Support: From initial onboarding via ongoing growth and scaling, Trawex stays fully engaged, providing technical support, training, and strategic guidance.
  • Global Inventory: Partners gain instant access to an extensive selection of travel products from global suppliers, such as flights, hotels, car rentals, and holiday packages, increasing product diversity and appeal.
  • Security & Compliance: Trawex focuses on data protection and secure payment processing, adhering to industry standards and regulations to build trust and protect user information.

 

Conclusion:

 

A B2B2C White Label Travel Portal is the ideal solution for OTAs looking to enter the market quickly, broaden their service offerings, and scale revenue—without the burden of heavy tech investment. With a dual-channel model, you can serve both agents and end customers through a unified, branded platform.

Adopting a ready-made, fully customized Trawex-powered solution allows you to focus on marketing, customer experience, and expansion while we handle the technology, supplier integrations, and platform optimization—seamlessly.

 

Get Started with Trawex Today!

 

At Trawex, we ease the process of launching a branded B2B2C travel platform without requiring big investments in technology. Trawex helps you build your brand, reach a wider audience, and provide services to both agents and customers—all on one platform—with its ready integrations, complete customization, and robust management tools. Talk with our experts now to find out how we can help your brand grow more quickly.

 

Last reviewed on March 17, 2025
How we reviewed this article We update our articles when new information becomes available.
Current version March 17, 2025
Written By Kristeen Cherney

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Trawex platform currently empowers 1000+ customers across 4 continents, 10000+ bookings a day, 1000000+ travel searches a day, across 200+ Suppliers, 600,000+ Hotels, 1000+ Airlines, 200,000+ Activities, 30,000+ Cruise Itineraries and much more for your brand.

 
 
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