Travel Meta Search Engine – Flight, Hotel, Car, Transfer
Trawex develops flight search engine, hotel search engine, car search engine and transfer search engine for global clients | Seamlessly Connect with Qualified Travel Consumers, Improve the Overall Search Results and Convert to a Competitive Marketplace at a Higher Volume.
metasearch engine is a search engine where multiple OTA's can be compared at a time. Their income comes from the fee the OTA's on which the booking is finally made is paying to the metasearcher. Metasearch has been growing very quickly in recent years. According to PhoCusWright's U.S. Online Travel Traffic Report , metasearch visits in 1H12 increased year-over-year 13%. Metasearch sites boosted their share of upstream traffic to OTAs: 6% of upstream visits to the OTA category came from metasearch sites in 1H12, up from 5% in 1H11. Yet metasearch contributed just a paltry 1% of the visits to hotel suppliers in 1H12, flat year-over-year.
Building a Meta-Search Engine for Travel Needs
Trawex Technologies MetaSearch Manager is a new solution to facilitate and administer metasearch connections and optimize the marketing opportunities . Trawex solution not only quickly connects GDS data and content with metasearch engines, but also allows the supplier to manage, analyze and optimize the campaign. Meta-search websites are complex systems aimed at gathering information about hotel rates, flight deals etc. from multiple travel websites , OTAs, GDS and other sources. Today's meta-search engines are quick and dependable travel technology solutions that allow price assessment and provide instant information on availability of rooms, flights etc.
Travel metasearch engines specifically dedicated to displaying travel product pricing and information and are influencing the marketplace for online travel shopping and booking . Large online companies including Priceline.com, Expedia, TripAdvisor and Google have invested extensively in travel metasearch as publishers to create strategic alignments and increase advertising revenues, as pay-per-click advertising is a key revenue driver for most metasearch sites . From an advertiser's point of view, travel suppliers see metasearch as a more cost-effective and efficient way to drive potential bookers directly to their own websites, and they're developing strategies to leverage this evolving channel.
How Metasearch Has Become the Most Important Marketing Channel for Travel?
Although the use of meta search in travel is not a new concept, the launch of Google Hotel Price Ads and TripAdvisor Hotel Availability Check is changing how consumers first discover a property and ultimately convert. Meta search sites like Kayak and OTAs like Expedia have been used as travel search engines by consumers to find which hotels are in their desired location and price range. The key difference with TripAdvisor integrating meta search is the authority of rates being strategically placed next to millions of hotel reviews, lessening the number of steps and sites a consumer needs to visit prior to converting.
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